It was on New Years Day, that Huawei’s Twitter account wished all of it’s followers a Happy New Year, though Twitter users quickly noticed that the tweet had come from an iPhone instead of a Huawei phone, with Twitter denoting it was “via Twitter for iPhone”.
The Huawei employees who were mostly responsible for this tweet quickly deleted it, though a screenshot of the tweet went viral, catching the attention of executives from Huawei.
Huawei’s own corporate senior vice president and director of the board Chen Lifang had sent out a Huawei memo on January 3rd, announcing all of the punishments for the employees that were involved in this mistake. Reuters also saw the memo and shared it’s contents.
According to Lifang, the tweet “had caused damage to the Huawei brand”, and had occurred when an iPhone was used to send the message after a desktop computer malfunctioned. Huawei then felt the accidental tweet “after it showed precedural incompliance and management oversight”.
This mistake had occurred when outsourced social media handler Sapient had experienced “VPN problems”, with a desktop computer so used an iPhone with a roaming SIM card in order to send this message on time at midnight, a Huawei employee said.
The two employees who were responsible for the gaffe were then demoted by one rank and their monthly salaries were reduced by 5,000 yang, equivalent to around $728. Huawei has also frozen the pay rank of it’s digital marketing director for 12 months.
This really isn’t the first time that a social media manager for an Android smartphone has tweeted from an iPhone, and really, it’s something that always catches the attention of users on Twitter and other social networks as well. Samsung, for example, has had many employees tweet from an iPhone device before.
Huawei has also gone through other social media gaffes before, like when Wonder Woman (the actress) and the Huawei brand ambassador Gal Gadot posted a paid tweet promoting Huawei Mate 10 from an iPhone.
In this most Huawei situation, the tweet then went viral after being shared by the popular Youtuber, Marques Brownlee, and it was also widely shared on the Chinese social network Weibo.