It was only a month ago that HTC said that they would not be releasing an HTC U13 in the spring of 2019. While the firm said they are still planning to release at least one high end smartphone in 2019, Taiwan president Darren Chen confirmed that the company’s roadmap does not feature a flagship smartphone for the spring time.
Instead of this, HTC plans to extend the lifecycle of the HTC U12+ which was release in May of this year. Chen did not elaborate on HTC’s plans for the new flagship device later on in 2019, though one source did previously share that “something else” is possibly coming from HTC, likely during the second half of the year.
Chen then revealed that HTC’s efforts for 2019 would then be centered around the mid-range and high-end devices for 2019, which would be in an effort to reboot the smartphone sales and to increase revenue for the company. It’s really no secret that HTC isn’t doing well at all right now, and 2018 would be the worst year on record for the company with revenue taking a 50-60% nosedive as compared to 2017.
HTC will also be relying on a new smartphone like the HTC Desire 12s, and the HTC U12 to help move the needle just a bit. These new devices do not offer much for those who have been HTC fans for the past decade, though they should be able to hold HTC over and pull in more revenue as HTC works on more profitable products to bring to the market.