It was today that Apple had announced it’s limited time promotion offering an extra trade-in credit towards an iPhone XR or iPhone XS to additional countries. This includes Australia, Canada, Japan, South Korea, the United Kingdom, and also the United Arab Emirates. This promotion began in the U.S. in late November.
UPDATE: Apple is continuing to expand this promotion, with more European countries just added recently, including Austria, Belgium, Germany, France, the Netherlands, Italy, Spain, Sweden and Switzerland.
This promotion had begun in the China region, and spotted by 9to5Mac, and includes Hong Kong, Taiwan, and Macao.
As in the USA, Apple is offering a higher trade-in value for specific older iPhone models towards the purchase of a new iPhone XR or iPhone XS. In Australia for example, The iPhone XR goes for $1,229, though customers can buy the device for as low as $849 when trading in their iPhone 7 Plus for a very limited time offer.
In other specific countries, these promotions are only available at Apple Stores, though it’s also available on Apple.com in some regions. Apple says this offer ends January 31st, 2019 in China and Japan, though it has yet to specify a deadline in other countries.
Many analysts have also expressed concerns about the weakening iPhone sales so far, and Apple’s aggressive marketing of the iPhone XR in particular and their decision to stop disclosing the iPhone unit sales starting next quarter, which fits that narrative perfectly. Apple’s stock price is now down nearly 30% since the day of it’s last earnings report.