To honor World AIDS Day, which takes place on December 1st, Apple has started turning their Apple Store logos at many of their retail locations around the world, to Red. Apple’s CEO, Tim Cook, shared some photos of the red logos on Twitter this afternoon.
— Tim Cook (@tim_cook) November 30, 2018
Apple’s marketing chief Greg Joswiak earlier this week noted that Apple plans to turn the logos of 125 stores red, with another 400 stores set to feature red decals over their Apple logos. The red coloring is meant to raise awareness for the global fight against AIDS.
Apple also plans to promote World AIDS Day in it’s retail locations over the course of the next week, going from Saturday December 1st to Friday, December 7th. $1 of every Apple Pay purchase made an Apple Store, or through an Apple Store app, or on the Apple website will be donated to (RED), the charity Apple has worked with for many years now.
(RED) focuses on putting an end to AIDS in Africa through money given to The Global Fund. Yesterday, Apple said they’ve raised $200 million for (RED) through the exclusive (PRODUCT) RED merchandise they sell to customers.
When Apple customers buy a (PRODUCT) RED device or accessory, a portion of the proceeds is donated to (RED).