Apparently, Apple is aiming to re-release Texture as a premium subscription option within Apple News, which is possibly as soon as this coming spring, though they are encountering stiff reactions from publishers lately.
Some industry executives are also concerned that Apple’s newest service, which in it’s current form as Texture, lets people read a wide range of magazines for about $9.99 per month, which might rob them of subscribers since Texture/Apple News will be cheaper pretty much. One person had likened Apple’s approach to journalism as loving a toy so much they break it. Sad.
An Apple team that was headed by VP Eddy Cue and former Conde Nast executive Liz Schimel has been meeting with some media executives in the past many months to attempt to convince them otherwise, a source said. The argument is that subscriber growth with Texture/Apple News could possibly surpass what publications achieve on their own, which may replicate the success of Apple Music.
Publishers are also being expected to be paid based just on how much time readers are spending with their articles. Aesthetically, those articles may take on the conventional online format, instead of the reaction of print Texture currently uses.
The Texture buyout was a big suprise announcement which was ahead of Cue’s appearance at SXSW, in March. Ever since then Apple has done very little with it beyond than changing it to a flat pricing scheme and then shutting down a native Windows app, forcing people to turn to iOS or Android.
via Apple Insider